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About De Luxe Group

People often say: "My health, I decide!". We value food of high-quality that meets health and safety standards.

De Luxe Group recognises its responsibilities and obligations to society and consumers.

Not only do we want to serve the community by providing the best, healthiest, most hygienic and safest quality product, we also implement extreme cautiousness to continuously strengthen quality management. We convince consumers that our products are safe to consume and meet their highest expectations.

The close relationship between businesses and consumers mutually influence each other. Enterprises should continue efforts to progress under consumer scrutiny and support. Our principle of "the customer is always first" and the belief "to treat customers with sincerity" inspires us to strive for perfection.

Core Values (6Cs')

  • Conviction: Attitude
  • Creativity: Product
  • Consciousness: Customer
  • Commitment: Service
  • Cohesiveness: Team
  • Contentment: Staff

Innovation

Never give up the quest for new technology, research and development!

Quality

Refusal to produce junk food, guarantee the best and return to basic nutrition!

Safety

Guarantee zero contamination, safeguard hygiene, health and safety!

Our Mission

D
Development

Developing an excellent team.

L
Leadership

To be the leader in the industry.

G
Green

Go Green initiatives for sustainability.

Our Products

A choice of harmless, healthy, and satisfactory products resides in your hands.

DLG
Seafood

Steamed Seafood Rolls

Fresh seafood rolls crafted from the finest daily catch, gently steamed to preserve their natural nutrients, delicate flavors, and firm texture. A clean, healthy, and delicious choice for health-conscious consumers who refuse to compromise on taste or quality. Rich in Omega-3 and essential minerals.

DLG
Marinated

Marinated Beef Slices

Hand-selected premium beef slices marinated overnight in our proprietary, time-tested sauce recipe. Rich in high-quality protein with a perfectly balanced, savory and slightly sweet flavor profile. Prepared under strict hygiene and quality control conditions, ensuring a safe, satisfying, and nutritious meal every time.

DLG
Poultry

Roasted Herb Chicken

Premium tender chicken marinated with our signature blend of aromatic herbs and spices, slow-roasted to golden perfection. Loved for its rich, savory flavor and juicy texture, our roasted chicken delivers a wholesome and nutritious meal experience that meets the highest food safety standards. Zero artificial additives — just pure, natural goodness.

Food Processing Flowchart

Ensuring product safety and quality from farm to your table.

1

Receiving Raw Meat

Freshly cut from our specialized Meat Cutting Department.

2

Food Processing

Expertly handled including Marinating, Steaming, and Roasting.

3

Packaging

Vacuum-sealed to absolutely ensure product safety and quality.

4

Storage

Safely kept in climate-controlled rooms maintaining optimal conditions.

5

Transportation

Efficient, timely, and cold-chain integrity during delivery.

6

Delivery

Final distribution securely placed into the hands of our customers.

Latest News

Mar 12, 2026

De Luxe Group Expands Distribution to New Regions

De Luxe Group is proud to announce the expansion of our distribution network to cover new regions across Malaysia, making quality food products accessible to more communities than ever before.

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Mar 12, 2026

New Healthy Snack Product Line Launched

We are excited to introduce our newest product line — a range of healthy, nutritious snacks designed for today's health-conscious consumers that deliver outstanding taste without compromise.

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Mar 12, 2026

De Luxe Group Receives Food Safety Excellence Award 2025

We are deeply honored to announce that De Luxe Group has been awarded the prestigious Food Safety Excellence Award for 2025, recognizing our unwavering commitment to food safety, hygiene, and quality management.

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